Creator marketing should be central to the relaunch, but generic sponsored gameplay should be avoided.
Do not pay dozens of creators to perform the same tutorial.
Instead, curate Entropia experiences appropriate to each creator and audience:
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crew a mothership;
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visit rare player-owned estates;
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hunt with veteran players;
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go space mining;
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operate or visit player businesses;
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explore planet-specific content;
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follow a crafter’s supply chain;
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meet traders;
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participate in PvP;
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encounter genuinely scarce assets;
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pair a completely new player with an experienced mentor.
The recurring audience reaction should be:
“Wait—you can do WHAT in this game?”
Creator selection should extend beyond generic MMO influencers to audiences predisposed toward Entropia’s systems: EVE players, sandbox/MMO communities, virtual economies, crafting, trading, survival games and persistent virtual worlds.
Existing Entropia creators should be integrated into the program as experts and community authorities rather than displaced by larger outside personalities.