Existing active players are themselves a major launch asset. They already operate societies, businesses, transport services, events, and informal support networks. A relaunch should give them concrete reasons to expand those activities, along with the tools and resources to make participation worthwhile.
Societies want recruits. Shop owners want customers. Mothership crews want passengers. Mentors want engaged disciples. The launch campaign should help players grow the parts of Entropia they have already invested in.
Some of these suggestions MindArk is already pursuing, but not at the level I think they should. For example, the Rewind Competition should be promoted harder. While the existing Player Community Liaison could play an important role here, many of these ideas would require someone with a PR/promoter mindset. Suggestions include:
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Reward successful onboarding. Offer mentors and participating societies exclusive cosmetics, estate decorations, and official recognition for helping newcomers reach meaningful participation milestones. Reward continued engagement over several weeks, with credit for the people doing the teaching and organizing.
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Fund player-run launch activities. Provide event grants, prize pools, and defined fuel or operating-cost subsidies for beginner excursions, mothership tours, society open houses, and guided expeditions. Players should be able to propose an activity, explain what support they need, and apply through a straightforward process.
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Create a customizable promotional asset library. Supply screenshots, short gameplay clips, logos, social banners, vertical video templates, and editable recruitment and event graphics. Players should be able to add their society name, shop location, departure time, Discord link, or invitation. Include ready-to-use campaign copy and clear permissions so a society leader or trader can produce a credible promotion without becoming a designer.
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Give participating communities official visibility. Feature player-run events, recruiting societies, shops, and transport services across the launcher, website, social channels, and newcomer communications. Establish clear participation criteria and rotate placements so smaller communities can earn exposure. For many players, qualified attention would be a valuable incentive in itself.
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Connect recruitment to a real destination. Give participating societies, mentors, and event organizers shareable invitation pages that explain their offering and show newcomers how to find them after registration. A prospective player responding to a society’s recruitment post should have a clear route to that society once inside the game.
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Create an in-game recruitment center. Give societies, mentors, and event organizers a shared place to recruit and connect with newcomers. Players could explore society profiles, find available mentors, browse upcoming activities, and speak with representatives or leave inquiries. Filters for language, time zone, interests, and experience level would help them find a good fit. Link external recruitment posts to specific listings so someone arriving through a player’s promotion can easily find that community in game.
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Help veterans bring their old communities back. Provide reunion-event support, returner guides, and invitations players can personalize for former society members and friends. Offer recognition or commemorative rewards for shared participation, without tying them to deposits or spending.
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Commission community expertise. Pay selected players to produce practical guides, introductory videos, destination tours, and launch coverage. Run creative competitions with published prizes, and feature strong submissions with attribution. Experienced players should have opportunities to contribute work whose value is explicitly recognized.
MindArk should coordinate these efforts through a centralized launch calendar and participation hub, with searchable listings by activity, planet, language, and time zone. Recruitment and event support should continue through the first months after launch, when newcomers are deciding whether to stay.
The goal is not to transform existing players into unpaid marketers. It is to give them resources, recognition, and a tangible stake in the relaunch of their own universe.